Social commerce is gaining a lot of wind in its sails these days as marketers rally to create strategies for converting likes, tweets, and pins into sales. Social-driven commerce is just one more step in the evolution of Internet marketing, which has been amply leveraged in peer-to-peer sales platforms such as eBay and Amazon.com for more than a decade. As correlations between Web sales and social-driven commerce continue to seep into the marketing mix, it may be a good time to take a moment and think about how social commerce should fall into your marketing strategy. Read More.
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