Search Marketing & Intuition

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The dichotomy of cre­ative think­ing (right brain) ver­sus ana­lyt­i­cal think­ing (left brain), although tech­ni­cally not as divided as they seem, is espe­cially impor­tant for mar­ket­ing ana­lysts. As a data-driven mar­keter, I’ve come to learn that it’s pos­si­ble and impor­tant to be what I like to call a right-brain ana­lyst. In fact, today it is becom­ing increas­ingly impor­tant for ana­lysts to get in touch with their cre­ative side. Inter­net con­sumers use intu­ition and sens­ing to inform their buy­ing habits. Read more.

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