The dichotomy of creative thinking (right brain) versus analytical thinking (left brain), although technically not as divided as they seem, is especially important for marketing analysts. As a data-driven marketer, I’ve come to learn that it’s possible and important to be what I like to call a right-brain analyst. In fact, today it is becoming increasingly important for analysts to get in touch with their creative side. Internet consumers use intuition and sensing to inform their buying habits. Read more.
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